|
|
|
 |
|
|
|
|
|
The development and
progress of The Group of Companies
established By Mr. Mohammad Abu Haltam
tells a success story, Which events took
place in very difficult & challenging
times.
The beginning was in 1960 When Mr. M.
Abu Haltam established his first trading
company, in the field of importing
household appliances. |
|
This company
had become The sole distributor
of many big
German, Italian and Korean
companies. The size of this
company had grown, along the
years, to become one of the
biggest importers of household
appliances, which distribution
channels, covered all regions in
Jordan.
Mr. Mohammad Abu Haltam's vision
was to establish and run one of
the most leading manufacturing
companies in the region. |
 |
|
|
This vision was
realized in early 90's of the last
century, by establishing the first
industrial firm, for the production of
colored television sets, with a
production capacity of 300000 TV set,
per year,
and in collaboration of big south Korean
companies. The growth rate of the
company had increased dramatically,
during the next ten years, during which,
new production lines were introduced, to
produce air conditioning units, washing
machines, refrigerators and satellite
receivers, in technical collaboration
with the biggest international
companies. |
|
A series of successes
were achieved afterwards, from
penetrating the local market, and
realizing a big market share, to
developing Arab and regional
markets, where 50 % of the Group products
are being exported to the markets of
Syria, Egypt, Saudi, Lebanon, Iraq,
Palestine and other countries. The
technological base of M. Abu Haltam
Group continues to grow by the expansion
in refrigerators factory, which aimed
at reducing the cost, increasing
production capacity and enhancing the
value added, using "state of the art”
machinery imported from Italy and the
far East Countries. |
|
The Group
strategies focused from the very
beginning on introducing high
quality products, to meet or
exceed customers expectations,
this yielded a brand loyalty for
the Group's main brand Name “
GENERAL DELUXE® ”, which has
become one of the famous brands
locally and in the region. It is clear, that the
vision of M. Abu Haltam , the chairman of
the Group depends on the fact that in
order
for national industries to
become highly competitive, they must
adapt to the quick technological
advancement, that is being witnessed in
the world of electronics. |
 |
Therefore, The Groups internal
development strategy was based on
accommodation of new technologies, like
LCD TV sets, which will be produced
during the next half of the year 2008.
As for the refrigerators, new models are
being produced and developed, utilizing
the new refrigerators production
facilities. |
|
The current marketing
strategy, depends on internal
development, development of new markets
and penetration of existing markets,
through increasing the market share of
the Group.
M. Abu Haltam Group for investments, is
considered, a huge Industrial complex,
that tells a success story.
From a small trading company, This Group
Has grown into a big corporate, with
hundreds of employees, and with tens of
thousands of produced units yearly, that
are being sold locally, or exported to
more than ten countries. |
|
|
|
|
|
|
